{"id":182665,"date":"2026-03-26T13:45:06","date_gmt":"2026-03-26T13:45:06","guid":{"rendered":"https:\/\/www.datatip.eu\/?p=182665"},"modified":"2026-09-18T19:45:19","modified_gmt":"2026-09-18T19:45:19","slug":"ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu","status":"publish","type":"post","link":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/","title":{"rendered":"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu."},"content":{"rendered":"<p class=\"article-byline\" style=\"color:inherit;opacity:0.7;font-size:0.9em;margin-bottom:1.25em;\">Autor: DataTip \u00b7 Publikov\u00e1no <time datetime=\"2026-03-26T13:45:06\">26. b\u0159ezna 2026<\/time><\/p>\n<div class=\"article-summary\" style=\"border-left:3px solid rgba(127,127,127,0.4);background:rgba(127,127,127,0.1);color:inherit;padding:1em 1.25em;margin-bottom:1.5em;border-radius:6px;line-height:1.6\">\n<p style=\"margin:0;\"><strong>Stru\u010dn\u011b:<\/strong> \u010cl\u00e1nek tvrd\u00ed, \u017ee samotn\u00fd r\u016fst tr\u017eeb je\u0161t\u011b nedokazuje zdrav\u00fd byznys. Zakladatel\u00e9 by m\u011bli sledovat hrubou ziskovou mar\u017ei, aby posoudili ceny a n\u00e1klady na produkt, provozn\u00ed ziskovou mar\u017ei, aby m\u011bli pod kontrolou re\u017eii a infrastrukturu, a \u010distou ziskovou mar\u017ei, aby vyhodnotili celkovou udr\u017eitelnost po zdan\u011bn\u00ed, \u00faroc\u00edch a dal\u0161\u00edch n\u00e1kladech. Pravideln\u00e1 m\u011bs\u00ed\u010dn\u00ed kontrola v\u0161ech t\u0159\u00ed pom\u00e1h\u00e1 odhalit neefektivitu d\u0159\u00edve, ne\u017e p\u0159eroste v krizi cash flow.<\/p>\n<ul style=\"margin:0.6em 0 0;padding-left:1.25em;\">\n<li style=\"margin:0.25em 0;\">Hrub\u00e1 mar\u017ee ukazuje, zda ceny a n\u00e1klady na prodan\u00e9 zbo\u017e\u00ed podporuj\u00ed \u017eivotaschopnou nab\u00eddku; zlep\u0161\u00edte ji cenotvorbou, vyjedn\u00e1v\u00e1n\u00edm s dodavateli nebo efektivn\u011bj\u0161\u00edm fulfillmentem.<\/li>\n<li style=\"margin:0.25em 0;\">Provozn\u00ed mar\u017ee odhaluje probl\u00e9my s re\u017ei\u00ed, v\u010detn\u011b nevyu\u017e\u00edvan\u00fdch softwarov\u00fdch p\u0159edplatn\u00fdch, p\u0159emr\u0161t\u011bn\u00e9ho n\u00e1jemn\u00e9ho a administrativn\u00edch n\u00e1klad\u016f.<\/li>\n<li style=\"margin:0.25em 0;\">\u010cist\u00e1 mar\u017ee je kone\u010dn\u00fdm m\u011b\u0159\u00edtkem udr\u017eitelnosti, proto\u017ee zahrnuje dan\u011b, \u00faroky a dal\u0161\u00ed zb\u00fdvaj\u00edc\u00ed n\u00e1klady.<\/li>\n<li style=\"margin:0.25em 0;\">Firma s ni\u017e\u0161\u00edmi tr\u017ebami, ale siln\u011bj\u0161\u00ed \u010distou mar\u017e\u00ed m\u016f\u017ee b\u00fdt zdrav\u011bj\u0161\u00ed a l\u00e9pe prodejn\u00e1 ne\u017e v\u011bt\u0161\u00ed spole\u010dnost, kter\u00e1 je sotva ziskov\u00e1.<\/li>\n<li style=\"margin:0.25em 0;\">V\u0161echny t\u0159i mar\u017ee kontrolujte ka\u017ed\u00fd m\u011bs\u00edc a porovn\u00e1vejte je s benchmarky va\u0161eho konkr\u00e9tn\u00edho odv\u011btv\u00ed.<\/li>\n<\/ul>\n<\/div>\n<p><!-- datatip-blog-upgrade:2026-07-06:start --><\/p>\n<section class=\"datatip-blog-upgrade datatip-blog-upgrade-opening\">\n<p><strong>Vy\u0161\u0161\u00ed prodeje mohou slab\u00fd byznys chv\u00edli maskovat. Ziskovost se zlep\u0161uje, kdy\u017e zakladatel\u00e9 \u0159\u00edd\u00ed v\u0161echny t\u0159i p\u00e1ky sou\u010dasn\u011b: kolik m\u00e1 ka\u017ed\u00e1 objedn\u00e1vka hodnotu, jak efektivn\u011b konvertuje a jak \u010dasto se z\u00e1kazn\u00edci vracej\u00ed.<\/strong><\/p>\n<h2>Co to znamen\u00e1 v praxi<\/h2>\n<ul>\n<li>M\u00edrn\u011b roz\u0161i\u0159te; m\u00e9n\u011b ne\u017e 900 slov omezuje autoritu.<\/li>\n<li>Ke ka\u017ed\u00e9mu pil\u00ed\u0159i uve\u010fte jeden p\u0159\u00edklad s dopady specifick\u00fdmi pro Shopify.<\/li>\n<li>Pou\u017eijte jednoduch\u00fd diagnostick\u00fd checklist.<\/li>\n<\/ul>\n<\/section>\n<p><!-- datatip-blog-upgrade:2026-07-06:end --><br \/>\n<!-- shopifio-migration source=\"https:\/\/shopif.io\/blogs\/news\/master-the-three-pillars-of-profitability-a-founders-playbook\" article-id=\"gid:\/\/shopify\/Article\/616396095756\" --><\/p>\n<p>Zakladatel jedn\u00e9 softwarov\u00e9 firmy mi ned\u00e1vno \u0159ekl, \u017ee se jejich tr\u017eby za dvan\u00e1ct m\u011bs\u00edc\u016f zdvojn\u00e1sobily, a p\u0159esto z\u016fstal z\u016fstatek na \u00fa\u010dtu stejn\u00fd. Rostli sm\u011brem ke h\u0159bitovu, proto\u017ee si pletli aktivitu s v\u00fdsledky. Abyste p\u0159e\u017eili, mus\u00edte se d\u00edvat za \u010d\u00edsla na prvn\u00edm \u0159\u00e1dku v\u00fdkazu a zvl\u00e1dnout <strong>t\u0159i pil\u00ed\u0159e ziskovosti<\/strong>.<\/p>\n<p>Tr\u017eby jsou metrika pro ego, zisk je realita. Zat\u00edmco rychle rostouc\u00ed startup m\u016f\u017ee up\u0159ednost\u0148ovat tr\u017en\u00ed pod\u00edl, udr\u017eiteln\u00fd byznys vy\u017eaduje chirurgicky p\u0159esn\u00e9 porozum\u011bn\u00ed tomu, kam jde ka\u017ed\u00e9 euro. Pokud nezn\u00e1te sv\u00e9 mar\u017ee, ne\u0159\u00edd\u00edte firmu \u2013 provozujete velmi drah\u00e9ho kon\u00ed\u010dka. V sou\u010dasn\u00e9m ekonomick\u00e9m klimatu let 2024\u20132025 je kapit\u00e1l drah\u00fd a investo\u0159i u\u017e nedotuj\u00ed neefektivn\u00ed r\u016fst. Bu\u010f te\u010f postav\u00edte ziskov\u00fd motor, nebo v\u00e1m uprost\u0159ed letu dojde palivo.<\/p>\n<h2>Hrub\u00e1 ziskov\u00e1 mar\u017ee: efektivita va\u0161\u00ed hlavn\u00ed nab\u00eddky<\/h2>\n<p>P\u0159edstavte si, \u017ee prod\u00e1v\u00e1te pr\u00e9miov\u00e9 p\u0159edplatn\u00e9 k\u00e1vy za <span class=\"Yjhzub\">\u20ac<\/span>50. Pokud v\u00e1s zrnka, obal a doprava stoj\u00ed <span class=\"Yjhzub\">\u20ac<\/span>35, je va\u0161e <strong>hrub\u00e1 ziskov\u00e1 mar\u017ee 30 %<\/strong>. Pokud konkurent vynalo\u017e\u00ed za stejnou kvalitu jen <span class=\"Yjhzub\">\u20ac<\/span>20, m\u00e1 v\u00edc \u201emasa na kosti\u201c a m\u016f\u017ee v\u00e1s p\u0159etrumfnout v marketingov\u00fdch v\u00fddaj\u00edch.<\/p>\n<p>Hrub\u00e1 mar\u017ee je nejlep\u0161\u00ed detektor nesmysl\u016f ve va\u0161em obchodn\u00edm modelu. Ukazuje, zda skute\u010dn\u011b vytv\u00e1\u0159\u00edte hodnotu, nebo jen p\u0159esouv\u00e1te pen\u00edze sem a tam. Kdy\u017e toto \u010d\u00edslo kles\u00e1, obvykle to signalizuje <strong>\u00fanik v dodavatelsk\u00e9m \u0159et\u011bzci<\/strong> nebo cenovou strategii, kter\u00e1 nedok\u00e1zala dr\u017eet krok s inflac\u00ed.<\/p>\n<blockquote><p>Vysok\u00e1 hrub\u00e1 mar\u017ee funguje jako tlumi\u010d n\u00e1raz\u016f pro chyby, kter\u00e9 v ostatn\u00edch \u010d\u00e1stech byznysu nevyhnuteln\u011b ud\u011bl\u00e1te.<\/p><\/blockquote>\n<p>Pokud je va\u0161e hrub\u00e1 mar\u017ee pod pr\u016fm\u011brem odv\u011btv\u00ed \u2013 <strong>v retailu typicky 30 % a\u017e 50 %<\/strong> \u2013 m\u00e1te probl\u00e9m ve v\u00fdrob\u011b. Pravd\u011bpodobn\u011b pot\u0159ebujete znovu vyjednat smlouvy s dodavateli, automatizovat ru\u010dn\u00ed krok ve fulfillmentu nebo prost\u011b zv\u00fd\u0161it ceny. Ze \u0161patn\u00e9 hrub\u00e9 mar\u017ee se nevy\u0161k\u00e1lujete; jen budete ztr\u00e1cet pen\u00edze rychleji.<\/p>\n<div style=\"clear: both;\"><\/div>\n<h2>Provozn\u00ed ziskov\u00e1 mar\u017ee: zdrav\u00ed va\u0161\u00ed infrastruktury<\/h2>\n<p>Provozn\u00ed mar\u017ee vypov\u00edd\u00e1 o tom, jak sv\u016fj obchod \u0159\u00edd\u00edte. Vezme hrub\u00fd zisk a ode\u010dte \u201ere\u017eii\u201c \u2013 <strong>n\u00e1jem, softwarov\u00e9 licence a administrativn\u00ed mzdy<\/strong>, d\u00edky kter\u00fdm se sv\u00edt\u00ed.<\/p>\n<p>Zdrav\u00e1 hrub\u00e1 mar\u017ee v kombinaci s tristn\u00ed provozn\u00ed mar\u017e\u00ed je varovn\u00fdm sign\u00e1lem \u201enabobtnal\u00e9 firmy\u201c. Vid\u011bl jsem dvaceti\u010dlenn\u00e9 t\u00fdmy, kter\u00e9 platily za <strong>nevyu\u017e\u00edvan\u00e9 SaaS licence a pr\u00e9miov\u00e9 kancel\u00e1\u0159sk\u00e9 prostory<\/strong>, kam chodily jen dvakr\u00e1t t\u00fddn\u011b. Tyto \u201eneviditeln\u00e9\u201c n\u00e1klady v\u00e1m ub\u00edraj\u00ed schopnost reinvestovat do budoucnosti.<\/p>\n<p>Pro v\u00fdpo\u010det vyd\u011blte provozn\u00ed zisk celkov\u00fdmi tr\u017ebami. Pokud se procento zmen\u0161uje, zat\u00edmco tr\u017eby rostou, va\u0161e infrastruktura se s r\u016fstem st\u00e1v\u00e1 m\u00e9n\u011b efektivn\u00ed. To je chv\u00edle na audit va\u0161eho tech stacku. Pokud utr\u00e1c\u00edte <strong><span class=\"Yjhzub\">\u20ac<\/span>2 000 m\u011bs\u00ed\u010dn\u011b za n\u00e1stroje<\/strong>, do kter\u00fdch se v\u00e1\u0161 t\u00fdm 90 dn\u00ed nep\u0159ihl\u00e1sil, doslova p\u00e1l\u00edte kapit\u00e1l ur\u010den\u00fd na expanzi.<\/p>\n<h2>\u010cist\u00e1 ziskov\u00e1 mar\u017ee: kone\u010dn\u00fd verdikt o udr\u017eitelnosti<\/h2>\n<figure class=\"datatip-blog-upgrade-image\" data-datatip-blog-image=\"159853\"><img width=\"1672\" height=\"941\" src=\"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/07\/159853-profitability-has-three-levers-most-founders-pull-only-one-inline.jpg\" alt=\"Tmav\u00fd redak\u010dn\u00ed vizu\u00e1l DataTip k \u010dl\u00e1nku: Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu.\" class=\"wp-image-180756\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/07\/159853-profitability-has-three-levers-most-founders-pull-only-one-inline.jpg 1672w, https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/07\/159853-profitability-has-three-levers-most-founders-pull-only-one-inline-300x169.jpg 300w, https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/07\/159853-profitability-has-three-levers-most-founders-pull-only-one-inline-1024x576.jpg 1024w, https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/07\/159853-profitability-has-three-levers-most-founders-pull-only-one-inline-768x432.jpg 768w, https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/07\/159853-profitability-has-three-levers-most-founders-pull-only-one-inline-1536x864.jpg 1536w, https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/07\/159853-profitability-has-three-levers-most-founders-pull-only-one-inline-350x197.jpg 350w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n<p>\u010cist\u00e1 ziskov\u00e1 mar\u017ee je \u201espodn\u00ed \u0159\u00e1dek\u201c \u2013 to, co zbude pot\u00e9, co si sv\u016fj d\u00edl vezme finan\u010dn\u00ed \u00fa\u0159ad, banka a dodavatel\u00e9. V retailu se <strong>pr\u016fm\u011brn\u00e9 \u010dist\u00e9 mar\u017ee \u010dasto pohybuj\u00ed mezi 2 % a 10 %<\/strong>, tak\u017ee prostor pro chyby je velmi mal\u00fd.<\/p>\n<p>Tento pil\u00ed\u0159 zahrnuje n\u00e1klady, kter\u00e9 mnoho zakladatel\u016f p\u0159ehl\u00ed\u017e\u00ed: \u00faroky z podnikatelsk\u00fdch \u00fav\u011br\u016f a da\u0148ov\u00e9 povinnosti. M\u016f\u017eete m\u00edt skv\u011bl\u00fd produkt a \u0161t\u00edhl\u00fd t\u00fdm, ale pokud jste zavaleni <strong>dluhem s vysok\u00fdm \u00farokem<\/strong>, va\u0161e \u010dist\u00e1 mar\u017ee z\u016fstane v \u010derven\u00fdch \u010d\u00edslech. Je to kone\u010dn\u00e1 zn\u00e1mka za v\u00e1\u0161 v\u00fdkon v roli CEO.<\/p>\n<p>Zvl\u00e1dnut\u00ed tohoto \u010d\u00edsla vy\u017eaduje zm\u011bnu my\u0161len\u00ed. P\u0159estanete se pt\u00e1t \u201eKolik jsme prodali?\u201c a za\u010dnete se pt\u00e1t \u201eKolik n\u00e1m z\u016fstalo?\u201c Firma s <strong>tr\u017ebami <span class=\"Yjhzub\">\u20ac<\/span>1M a \u010distou mar\u017e\u00ed 15 %<\/strong> je \u010dasto zdrav\u011bj\u0161\u00ed a l\u00e9pe prodejn\u00e1 ne\u017e firma s <span class=\"Yjhzub\">\u20ac<\/span>5M a mar\u017e\u00ed 2 %. T\u00e9 druh\u00e9 sta\u010d\u00ed jeden \u0161patn\u00fd m\u011bs\u00edc k insolvenci.<\/p>\n<h3>Hlavn\u00ed poznatky<\/h3>\n<ul>\n<li><strong>Hrub\u00e1 mar\u017ee<\/strong> m\u011b\u0159\u00ed hodnotu va\u0161eho produktu; pokud je n\u00edzk\u00e1, okam\u017eit\u011b opravte ceny nebo n\u00e1klady na prodan\u00e9 zbo\u017e\u00ed (COGS).<\/li>\n<li><strong>Provozn\u00ed mar\u017ee<\/strong> m\u011b\u0159\u00ed kvalitu va\u0161eho \u0159\u00edzen\u00ed; n\u00e1klady na opakovan\u00e1 softwarov\u00e1 p\u0159edplatn\u00e1 a n\u00e1jem kontrolujte \u010dtvrtletn\u011b.<\/li>\n<li><strong>\u010cist\u00e1 mar\u017ee<\/strong> m\u011b\u0159\u00ed va\u0161i celkovou udr\u017eitelnost; je to jedin\u00e9 \u010d\u00edslo, kter\u00e9 rozhoduje o tom, zda m\u016f\u017eete v podnik\u00e1n\u00ed skute\u010dn\u011b pokra\u010dovat.<\/li>\n<li><strong>Benchmark<\/strong> d\u011blejte v\u016f\u010di sv\u00e9mu konkr\u00e9tn\u00edmu odv\u011btv\u00ed \u2013 \u201edobr\u00e1\u201c mar\u017ee v SaaS (80 %+) vypad\u00e1 \u00fapln\u011b jinak ne\u017e \u201edobr\u00e1\u201c mar\u017ee v prodeji potravin (2 %).<\/li>\n<\/ul>\n<div style=\"clear: both;\"><\/div>\n<h3>\u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n<h3>Jak\u00e1 je dobr\u00e1 \u010dist\u00e1 ziskov\u00e1 mar\u017ee pro malou firmu?<\/h3>\n<p>Li\u0161\u00ed se to podle odv\u011btv\u00ed, ale pro v\u011bt\u0161inu mal\u00fdch firem se obecn\u011b za zdravou pova\u017euje \u010dist\u00e1 ziskov\u00e1 mar\u017ee 10 %. Odv\u011btv\u00ed s vysokou re\u017ei\u00ed, jako jsou restaurace, mohou p\u0159e\u017e\u00edt s 3\u20135 %, zat\u00edmco digit\u00e1ln\u00ed slu\u017eby by m\u011bly m\u00ed\u0159it na 20 % a v\u00edce.<\/p>\n<h3>Pro\u010d je moje hrub\u00e1 mar\u017ee vysok\u00e1, ale \u010dist\u00e1 mar\u017ee n\u00edzk\u00e1?<\/h3>\n<p>Obvykle to znamen\u00e1, \u017ee va\u0161e provozn\u00ed n\u00e1klady \u2013 n\u00e1jem, marketing a mzdy \u2013 jsou na va\u0161i sou\u010dasnou velikost p\u0159\u00edli\u0161 vysok\u00e9. Produkt vyr\u00e1b\u00edte efektivn\u011b, ale firmu, kter\u00e1 ho prod\u00e1v\u00e1, \u0159\u00edd\u00edte neefektivn\u011b.<\/p>\n<h3>Jak \u010dasto bych m\u011bl tyto pil\u00ed\u0159e ziskovosti po\u010d\u00edtat?<\/h3>\n<p>V\u0161echny t\u0159i mar\u017ee byste m\u011bli kontrolovat na konci ka\u017ed\u00e9ho m\u011bs\u00edce. \u010cekat s kontrolou ziskovosti a\u017e na da\u0148ov\u00e9 obdob\u00ed je recept na krizi cash flow, kterou neuvid\u00edte p\u0159ich\u00e1zet, dokud nebude pozd\u011b.<\/p>\n<hr \/>\n<blockquote><p>Skute\u010dn\u00e9 finan\u010dn\u00ed mistrovstv\u00ed nespo\u010d\u00edv\u00e1 v pen\u011bz\u00edch, kter\u00e9 p\u0159ich\u00e1zej\u00ed, ale v discipl\u00edn\u011b pot\u0159ebn\u00e9 k tomu, aby neodt\u00e9kaly.<\/p><\/blockquote>\n<p>P\u0159esta\u0148te br\u00e1t sv\u00e9 ziskov\u00e9 mar\u017ee jako vedlej\u0161\u00ed v\u011bc a za\u010dn\u011bte s nimi zach\u00e1zet jako s \u017eivotn\u011b d\u016fle\u017eit\u00fdmi org\u00e1ny sv\u00e9ho byznysu. Pokud nesledujete srde\u010dn\u00ed tep, nev\u0161imnete si, kdy\u017e za\u010dne pulz sl\u00e1bnout.<br \/>\n<!-- datatip-blog-upgrade-cta:2026-07-06:start --><\/p>\n<section class=\"datatip-blog-upgrade datatip-blog-upgrade-cta\">\n<h2>Dal\u0161\u00ed krok<\/h2>\n<p>Zjist\u011bte, kter\u00e1 p\u00e1ka ziskovosti je ve va\u0161em e-shopu nejslab\u0161\u00ed. <a href=\"https:\/\/www.datatip.eu\/#contact\" target=\"_blank\" rel=\"noopener\">Promluvte si s DataTip<\/a>.<\/p>\n<\/section>\n<p><!-- datatip-blog-upgrade-cta:2026-07-06:end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edru\u010dka ziskovosti pro zakladatele: zlep\u0161ete mar\u017ei, konverzi a retenci d\u0159\u00edve, ne\u017e za\u010dnete navy\u0161ovat v\u00fddaje nebo p\u0159id\u00e1vat dal\u0161\u00ed kan\u00e1ly.<\/p>\n","protected":false},"author":1,"featured_media":159852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[668],"tags":[775,784,796,707,744,745],"class_list":["post-182665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-cs","tag-ziskove-marze","tag-shopify-cs","tag-rust-malych-a-strednich-firem","tag-obchodni-strategie","tag-financni-rizeni","tag-zakladatele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu. - DATATIP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu. - DATATIP\" \/>\n<meta property=\"og:description\" content=\"P\u0159\u00edru\u010dka ziskovosti pro zakladatele: zlep\u0161ete mar\u017ei, konverzi a retenci d\u0159\u00edve, ne\u017e za\u010dnete navy\u0161ovat v\u00fddaje nebo p\u0159id\u00e1vat dal\u0161\u00ed kan\u00e1ly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/\" \/>\n<meta property=\"og:site_name\" content=\"DATATIP\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/datatip.eu\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T13:45:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T19:45:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/06\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DataTip\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"DataTip\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/\"},\"author\":{\"name\":\"DataTip\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#\\\/schema\\\/person\\\/42e58f2c85d280383632fe4803e70928\"},\"headline\":\"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu.\",\"datePublished\":\"2026-03-26T13:45:06+00:00\",\"dateModified\":\"2026-09-18T19:45:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/\"},\"wordCount\":1400,\"publisher\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.datatip.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg\",\"keywords\":[\"Ziskov\u00e9 mar\u017ee\",\"Shopify\",\"R\u016fst mal\u00fdch a st\u0159edn\u00edch firem\",\"Obchodn\u00ed strategie\",\"Finan\u010dn\u00ed \u0159\u00edzen\u00ed\",\"Zakladatel\u00e9\"],\"articleSection\":[\"Shopify\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/\",\"url\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/\",\"name\":\"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu. - DATATIP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.datatip.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg\",\"datePublished\":\"2026-03-26T13:45:06+00:00\",\"dateModified\":\"2026-09-18T19:45:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.datatip.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg\",\"contentUrl\":\"https:\\\/\\\/www.datatip.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg\",\"width\":1920,\"height\":1072,\"caption\":\"Master the Three Pillars of Profitability: A Founder's Playbook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/domu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/\",\"name\":\"DATATIP\",\"description\":\"MAKES IT EASIER\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#organization\",\"name\":\"DATATIP\",\"url\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.datatip.eu\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-image002.jpg\",\"contentUrl\":\"https:\\\/\\\/www.datatip.eu\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-image002.jpg\",\"width\":512,\"height\":512,\"caption\":\"DATATIP\"},\"image\":{\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/facebook.com\\\/datatip.eu\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/#\\\/schema\\\/person\\\/42e58f2c85d280383632fe4803e70928\",\"name\":\"DataTip\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31559e6d4de9111d156a57421779652c2c55967e338ba2064406b71ba220f212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31559e6d4de9111d156a57421779652c2c55967e338ba2064406b71ba220f212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31559e6d4de9111d156a57421779652c2c55967e338ba2064406b71ba220f212?s=96&d=mm&r=g\",\"caption\":\"DataTip\"},\"url\":\"https:\\\/\\\/www.datatip.eu\\\/cs\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu. - DATATIP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu. - DATATIP","og_description":"P\u0159\u00edru\u010dka ziskovosti pro zakladatele: zlep\u0161ete mar\u017ei, konverzi a retenci d\u0159\u00edve, ne\u017e za\u010dnete navy\u0161ovat v\u00fddaje nebo p\u0159id\u00e1vat dal\u0161\u00ed kan\u00e1ly.","og_url":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/","og_site_name":"DATATIP","article_publisher":"http:\/\/facebook.com\/datatip.eu","article_published_time":"2026-03-26T13:45:06+00:00","article_modified_time":"2026-09-18T19:45:19+00:00","og_image":[{"width":1920,"height":1072,"url":"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/06\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg","type":"image\/jpeg"}],"author":"DataTip","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"DataTip","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/#article","isPartOf":{"@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/"},"author":{"name":"DataTip","@id":"https:\/\/www.datatip.eu\/cs\/#\/schema\/person\/42e58f2c85d280383632fe4803e70928"},"headline":"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu.","datePublished":"2026-03-26T13:45:06+00:00","dateModified":"2026-09-18T19:45:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/"},"wordCount":1400,"publisher":{"@id":"https:\/\/www.datatip.eu\/cs\/#organization"},"image":{"@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/06\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg","keywords":["Ziskov\u00e9 mar\u017ee","Shopify","R\u016fst mal\u00fdch a st\u0159edn\u00edch firem","Obchodn\u00ed strategie","Finan\u010dn\u00ed \u0159\u00edzen\u00ed","Zakladatel\u00e9"],"articleSection":["Shopify"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/","url":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/","name":"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu. - DATATIP","isPartOf":{"@id":"https:\/\/www.datatip.eu\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/#primaryimage"},"image":{"@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/06\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg","datePublished":"2026-03-26T13:45:06+00:00","dateModified":"2026-09-18T19:45:19+00:00","breadcrumb":{"@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/#primaryimage","url":"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/06\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg","contentUrl":"https:\/\/www.datatip.eu\/wp-content\/uploads\/2026\/06\/master-the-three-pillars-of-profitability-a-founders-playbook-cover_4c58bc91-8614-46cb-a618-91b438c0a69a.jpg","width":1920,"height":1072,"caption":"Master the Three Pillars of Profitability: A Founder's Playbook"},{"@type":"BreadcrumbList","@id":"https:\/\/www.datatip.eu\/cs\/ziskovost-ma-tri-paky-vetsina-zakladatelu-pouziva-jen-jednu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.datatip.eu\/cs\/domu\/"},{"@type":"ListItem","position":2,"name":"Ziskovost m\u00e1 t\u0159i p\u00e1ky. V\u011bt\u0161ina zakladatel\u016f pou\u017e\u00edv\u00e1 jen jednu."}]},{"@type":"WebSite","@id":"https:\/\/www.datatip.eu\/cs\/#website","url":"https:\/\/www.datatip.eu\/cs\/","name":"DATATIP","description":"MAKES IT EASIER","publisher":{"@id":"https:\/\/www.datatip.eu\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.datatip.eu\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.datatip.eu\/cs\/#organization","name":"DATATIP","url":"https:\/\/www.datatip.eu\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.datatip.eu\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/www.datatip.eu\/wp-content\/uploads\/2025\/01\/cropped-image002.jpg","contentUrl":"https:\/\/www.datatip.eu\/wp-content\/uploads\/2025\/01\/cropped-image002.jpg","width":512,"height":512,"caption":"DATATIP"},"image":{"@id":"https:\/\/www.datatip.eu\/cs\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/datatip.eu"]},{"@type":"Person","@id":"https:\/\/www.datatip.eu\/cs\/#\/schema\/person\/42e58f2c85d280383632fe4803e70928","name":"DataTip","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/31559e6d4de9111d156a57421779652c2c55967e338ba2064406b71ba220f212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31559e6d4de9111d156a57421779652c2c55967e338ba2064406b71ba220f212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31559e6d4de9111d156a57421779652c2c55967e338ba2064406b71ba220f212?s=96&d=mm&r=g","caption":"DataTip"},"url":"https:\/\/www.datatip.eu\/cs\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/posts\/182665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/comments?post=182665"}],"version-history":[{"count":1,"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/posts\/182665\/revisions"}],"predecessor-version":[{"id":182810,"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/posts\/182665\/revisions\/182810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/media\/159852"}],"wp:attachment":[{"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/media?parent=182665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/categories?post=182665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.datatip.eu\/cs\/wp-json\/wp\/v2\/tags?post=182665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}