Build Shopify for AI discovery.
We design the Shopify layer behind the storefront: catalog data, checkout logic, B2B/Markets, tracking, integrations and releases — ready for customers, feeds and AI channels.
Most agencies ship themes. DataTip ships the system underneath — data, checkout, tracking, B2B and releases — so the store keeps earning while everything around it changes.
Shopify Partner · Clients
Teams that already trust DataTip.
A Shopify Partner with years of builds, migrations and B2B work — delivered as systems, under one technical owner.
01 Why Shopify
Shopify is becoming the commerce layer for storefronts, markets and AI channels.
Shopify keeps shipping platform primitives — checkout, B2B, Markets, Functions, Flow and Catalog surfaces. The real work is deciding what belongs in platform, app, custom logic and data.
Checkout
Checkout that keeps moving.
Shop Pay, wallets, checkout extensibility and Functions give teams a tested base while custom logic moves out of fragile scripts.
B2B & Markets
Wholesale and cross-border are no longer side projects.
Companies, catalogs, price lists, payment terms, markets, currencies and duties can be scoped natively before custom code.
AI & Catalog
Product data becomes a sales surface.
Variants, metafields, media, availability, feeds and schema decide whether products can be discovered by search, ads and AI shopping surfaces.
Operations
Operate, do not rebuild infrastructure.
Shopify owns hosting, PCI, uptime and upgrades; your budget goes into catalog quality, integrations, conversion and release control.
02 Platform capability & ownership
Plan Shopify as a commerce system, not a theme install.
DataTip maps what Shopify should own, what custom code should own, and what must stay observable after launch.
What ships
Storefront, checkout & Functions
Sections, checkout extensibility, Functions, customer accounts, redirects and conversion tracking planned as one release surface.
What’s measured
Catalog, tracking & AI readiness
Products, variants, metafields, media, schema, GA4, consent and feeds structured so channels and AI agents can understand the catalog.
What connects
Flow, APIs & business systems
Flow, GraphQL, apps, ERP/PIM/accounting links and custom APIs on one integration map.
B2B, Markets & pricing
Make wholesale and market rules explicit.
Companies, catalogs, price lists, payment terms, localization, tax/duties and market rules scoped before build.
What happens after
Version change & release ops
Functions migration, API versions, app risk, QA, rollback notes and an improvement cadence after go-live.
03 Shopify 2026 stack
The Shopify surfaces that now matter.
We focus on the places where Shopify is moving fastest — Catalog, AI channels, B2B, Markets, Functions, Flow and GraphQL — and wire them into operations.
04 Migration command center
Move Shopify without losing SEO, tracking or operational control.
Revenue continuity
Cutover stays controlled.
URL map, redirects, checkout checks, payment methods and cutover QA rehearsed before the window.
Tracking & feeds
Data stays continuous.
Analytics, consent, Merchant Center feeds and schema validated before and after the move — no measurement gap.
Post-launch control
You keep operating.
Release queue, monitoring, app debt, API versions and monthly reporting stay visible after launch.
Migration scope
Storefront, data model, integrations and tracking are migrated as one plan — not four disconnected tasks.
Cutover discipline
The riskiest hour, rehearsed.
- URL map & redirects validated before the cutover window
- Tracking parity — GA4 events, pixels and consent checked
- Feeds & schema continuity verified before and after the move
05 How we work
How a Shopify engagement actually runs.
One owner, one backlog — from the first map to release control after launch.
06 What we do
Launch, migrate and operate Shopify for the new commerce stack.
Choose the path by business risk: new build, migration, custom platform work, or ongoing release control.
Launch
- Storefront & checkout
- Catalog model & feeds
- Tracking/consent from day one
Most common
Migrate
- URL map & redirects
- Tracking/feed parity
- Functions/API risk review
Develop
- Companies, catalogs & price lists
- Functions / checkout logic
- ERP / PIM / accounting
Support
- API/app/version risk
- Catalog/feed health
- Monthly release queue
07 Support & development
Run Shopify after launch without app debt.
For live stores, support is a release queue for app debt, API changes, Functions, catalog quality, feeds and tracking.
Fix
Keep revenue surfaces healthy.
Checkout friction, broken feeds, app debt, redirects, Functions risk and product data quality.
Improve
Ship the next increment.
Campaign sections, B2B/customer flows, product launches, Flow automations and reporting.
Decide
Make the right platform calls.
Clear calls on Shopify features, Plus boundaries, apps, Functions or custom code — documented, not improvised.
Support operating model
A monthly release queue with a visible owner.
Monthly release queue with visible owner and QA proof.
08 FAQ
The questions we always get.
A risk map and next-step plan covering catalog readiness, storefront, checkout, B2B/Markets, integrations, tracking and release governance.
We audit catalog structure, variants, metafields, media, schema, feeds, consent and tracking so products can be understood by search, ads and AI shopping surfaces.
Companies, catalogs, price lists, payment terms, localization, tax/duties, Markets and customer accounts are scoped before build decisions.
If checkout logic, apps, Scripts, API versions or custom integrations affect revenue, we map the risk and move the logic into Functions, apps or maintainable APIs.
Shopify handles checkout, PCI, hosting, scale, B2B and Markets; custom work belongs in catalog structure, integrations, workflows and business logic.
09 Shopify resources
Guides from our Shopify blog.
Three practical reads for platform choice, AI discovery and Shopify operations.
Shopify vs. PrestaShop: the shift toward global reach
ChatGPT as the new marketplace: is your store ready?
Inventory management with Shopify Flows & Sidekick
Share the context before we map your Shopify path.
Use the client entry form to send the current store, catalog, migration context, integrations, constraints and next-step information. We will review it and come back with the path, main risks, delivery blocks and the next decision you need to make.